If you master this, like really master this, you will create an email selling machine that has the potential of increasing sales for you (or your clients) that can add up to hundreds of millions of dollars.
But this doesn’t happen by accident. It takes effort, and most people have no idea how to secure this kind of relationship and friend-like bond. We do! The takeaway being, nothing will increase the amount of sales your emails bring in more than writing exciting and entertaining copy that spices up the dull life of your readers.
Good email copywriting is not super-dense technical stuff. The last thing we want is an overwhelming wall of text when someone opens your email. We want your emails to look approachable.